Market a Small Business

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About this Course

Marketing lies at the heart of success in a small business. This course looks at the strategies and tactics of making your business products or services known to prospective customers.

This course looks at analysing your products and services, target market, strategies, and marketing mix to bring together an effective marketing plan to achieve your business goals and objectives.

Course Duration Self-paced (2-5 weeks) Course Fee $318

You Will Learn

  • Analyse business and key products and services
  • Customer base and target market
  • Marketing objectives and strategies
  • Determine marketing mix including product, price, promotion, place etc
  • Execute marketing strategies and promotional activities
  • Analyse and improve marketing strategies

Is This Course For Me

This short course is for those who own or manage a small business and wish to improve their marketing skills and toolset. It is also relevant to anyone working in a position that involves advertising and promotion responsibilities in a small business setting.

Linked Accredited Course Unit(s)

Market the small business (BSBSMB403A)

Career Pathways

This short course is suitable for those working, or who wish to work, in the following job roles:

  • Small Business Owner
  • Small Business Manager

Course Pathways

Graduates of this course can achieve entry into the Certificate IV in Business or Small Business Management with one unit credited. These courses are also offered online through Career Life College.

Millie Harris | Student, Melbourne
"I received as much support as I asked for, and often I was given a call from the friendly staff at Career Life College to ask me if I needed any assistance. They were very flexible and great at talking me through tasks and helping me to understand the relevant concepts. They also were fantastic at asking what I needed, and when I let them know my goal of finishing the course within a certain time frame, they gave me regular gentle nudges to keep me on track!"

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Flexible Study

  • Study at your own pace to fit the course around your work and personal life.
  • You can study at the time and place that suits you including at home, during your work break, on the bus, or even out in the park.

Study & Career Support

  • You have access to constant and ongoing online and telephone support from your course trainer to ensure you meet your study goals.
  • You’ll also receive qualified career support including career coaching and advice, career assessments, and resume and job application support.

Industry Expert Trainers

  • All our trainers are experts in their field with years of experience so you know you’re leaving the course with the best skills and tools.
  • Our trainers can also assess you on practical work you’re already doing as part of your job.

Online Engagement

  • As a student you can connect and interact with your trainer and fellow students in live online tutorials and forums.
  • On top of the support from your trainer you can access and provide support and network with other students in your course.

Nationally Accredited

  • All of our short courses are nationally recognised and can later be credited towards a full certificate or diploma - either with Career Life College or any other VET provider.
  • National accreditation means you’re studying courses of the same quality of those offered by your closest TAFE.

Contact a Course Adviser

+61 3 9939 3128


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Contact Us

Call us for a free career consultation to determine
the right course for you.

  • Phone:  03 9939 3128
  • International: +61 3 9939 3128

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