Marketing Essentials

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About this Course

This course covers the essentials of marketing to give you an understanding of how to deliver effective marketing activities. You’ll get an idea of the marketing mix which now includes the seven P’s (previously four) including product, price, promotion, place, people, processes, and physical environment. You will also develop an understanding of the product life cycle and the different stages including introduction, growth, maturity, and decline.

Course Duration Self-paced (2-5 weeks) Course Fee $418

You Will Learn

  • Product lifecycle and the marketing mix
  • Product management strategies
  • Pricing strategies
  • Services marketing
  • Placement strategies
  • Managing promotion
  • The communication process

Is This Course For Me

This course is for those who are looking to take on some marketing responsibilities at work or for those who need to revisit all the essential skills of marketing. This course is also perfect for those wanting to test the waters of a marketing career or the possibility of further study in this field.

Linked Accredited Course Unit(s)

Undertake marketing activities (BSBMKG414B)

Career Pathways

This short course contributes to the skills and qualifications that can lead to the following job roles:

  • Marketing
  • Sales
  • PR
  • Communications
  • Admin

Course Pathways

Graduates of this course can achieve entry into the Certificate IV in Business Sales, or the Certificate IV or Diploma of Business with one unit credited. These courses are also offered online through Career Life College.

Millie Harris | Student, Melbourne
"I received as much support as I asked for, and often I was given a call from the friendly staff at Career Life College to ask me if I needed any assistance. They were very flexible and great at talking me through tasks and helping me to understand the relevant concepts. They also were fantastic at asking what I needed, and when I let them know my goal of finishing the course within a certain time frame, they gave me regular gentle nudges to keep me on track!"

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Flexible Study

  • Study at your own pace to fit the course around your work and personal life.
  • You can study at the time and place that suits you including at home, during your work break, on the bus, or even out in the park.

Study & Career Support

  • You have access to constant and ongoing online and telephone support from your course trainer to ensure you meet your study goals.
  • You’ll also receive qualified career support including career coaching and advice, career assessments, and resume and job application support.

Industry Expert Trainers

  • All our trainers are experts in their field with years of experience so you know you’re leaving the course with the best skills and tools.
  • Our trainers can also assess you on practical work you’re already doing as part of your job.

Online Engagement

  • As a student you can connect and interact with your trainer and fellow students in live online tutorials and forums.
  • On top of the support from your trainer you can access and provide support and network with other students in your course.

Nationally Accredited

  • All of our short courses are nationally recognised and can later be credited towards a full certificate or diploma - either with Career Life College or any other VET provider.
  • National accreditation means you’re studying courses of the same quality of those offered by your closest TAFE.

Contact a Course Adviser

+61 3 9939 3128


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Contact Us

Call us for a free career consultation to determine
the right course for you.

  • Phone:  03 9939 3128
  • International: +61 3 9939 3128

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