Analyse and Engage Consumer Behaviour

Fundamentals in analysing consumer attitudes and behaviour to better inform business marketing strategies and activities
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About this Course

Consumer behaviour analysis is possibly the most important responsibility of anyone working in marketing. With increasing competition in a globalised world giving consumers greater choice than ever before it’s crucial that businesses analyse consumer behaviour to determine the factors that influence the decision making process. This course provides students with the fundamentals in analysing consumer attitudes and behaviour to better inform business marketing strategies and activities.

Course Duration Self-paced (2-6 weeks) Course Fee $488

You Will Learn

  • Consumer demographics
  • Impact of individual, social and lifestyle influences
  • Values or attitude factors
  • Organisational behaviour
  • Market segmentation
  • Trends analysis
  • Consumer responses
  • Review past marketing
  • Appealing to the needs and motives of consumers
  • Legal and ethical obligations

Is This Course For Me

This short course is relevant to individuals working within a variety of marketing communications roles including advertising, public relations, direct marketing, promotional marketing or personal selling roles.

Linked Accredited Course Unit(s)

Analyse consumer behaviour for specific markets (BSBMKG402B)

Career Pathways

This short course is suitable for those working, or who wish to work, in the following job roles:

  • Marketing
  • Sales
  • PR
  • Communications
  • Admin

Course Pathways

Graduates of this course can achieve entry into the Certificate IV in Business Sales, or the Certificate IV or Diploma of Business with one unit credited. These courses are also offered online through Career Life College.

Millie Harris | Student, Melbourne
"I received as much support as I asked for, and often I was given a call from the friendly staff at Career Life College to ask me if I needed any assistance. They were very flexible and great at talking me through tasks and helping me to understand the relevant concepts. They also were fantastic at asking what I needed, and when I let them know my goal of finishing the course within a certain time frame, they gave me regular gentle nudges to keep me on track!"

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Flexible Study

  • Study at your own pace to fit the course around your work and personal life.
  • You can study at the time and place that suits you including at home, during your work break, on the bus, or even out in the park.

Study & Career Support

  • You have access to constant and ongoing online and telephone support from your course trainer to ensure you meet your study goals.
  • You’ll also receive qualified career support including career coaching and advice, career assessments, and resume and job application support.

Industry Expert Trainers

  • All our trainers are experts in their field with years of experience so you know you’re leaving the course with the best skills and tools.
  • Our trainers can also assess you on practical work you’re already doing as part of your job.

Online Engagement

  • As a student you can connect and interact with your trainer and fellow students in live online tutorials and forums.
  • On top of the support from your trainer you can access and provide support and network with other students in your course.

Nationally Accredited

  • All of our short courses are nationally recognised and can later be credited towards a full certificate or diploma - either with Career Life College or any other VET provider.
  • National accreditation means you’re studying courses of the same quality of those offered by your closest TAFE.

Contact a Course Adviser

+61 3 9939 3128


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Contact Us

Call us for a free career consultation to determine
the right course for you.

  • Phone:  03 9939 3128
  • International: +61 3 9939 3128

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