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One Man Betting His Career On A Massive Festival For Las Vegas

A passion for human interaction and bringing large groups of people together has inspired one man to quit his job, launch his own marketing strategy company, and plan a massive festival in Las Vegas.

Rehan Choudhry, former event manager for Las Vegas hotel The Cosmopolitan, decided to start up his own marketing strategy company called Aurelian Marketing. The company specialises in integrating a business’s brand into larger social cultures, from intimate settings to big festival gatherings.

Choudhry is planning to hold the massive “Life Is Beautiful” festival in October, in conjunction with partners Planet Entertainment and MAKTUB Marketing. Over 70,000 guests are expected to attend the festival, which is comprised of four independent events incorporating food, learning, wine, and music.

The festival will also include around 60 bands and DJs, street art, plus a TED-inspired learning series, which Choudhry anticipates will attract attendees of all backgrounds, ranging from social entrepreneurs to Fortune 500 CEOs coming along to talk about happiness and success.



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